FOCUS2021 logo
FOCUS2021 Flowers
FOCUS2021 flower with bees


The objective of this project was create a wordmark, promotional materials, and a website for FOCUS2021 — a business conference on sustainable practices and the changing climate of the business world.

Aiming to create a brand identity that is optimistic while maintaining a sense of formality, colours and imagery associated with nature and growth are used. The stylized illustrations of bees and sprouting flowers suggest the  idea of interconnectedness between individuals and their environment.